EOC Week 6:Perform job analysis, write job descriptions, and job specifications

Visual Merchandiser: "Visual merchandising team members contribute to the advertising, marketing, and sales efforts of a retail location by designing, developing and taking charge of the visual look of the store and its merchandise."

"It is important that proper performance be clearly defined. Then staff members will know what is expected of them, and managers will know when performance is acceptable."

Job Responsibilities include, but are not limited to:

Strategy Development -

-Perform research and analysis of current trends and activities in design, fashion and color
-Lead the visual merchandising direction of the company
-Ensure compliance with standards and promote consistent image across all stores/products
-Conceptualize and implement Visual Merchandising Strategies for retail stores/brands
-Execute a visual merchandising strategy that provides clear, illustrated direction while executing a customer friendly merchandise presentation
-Create and maintain visual standards Manual to provide direction for all stores.
-Provide leadership and implementation support to the Stores
-Create photo documentation and communication to aide store set up of key displays
-Create visual merchandising packs, including plans and photographs
-Modify displays based on unique needs of stores/floor plans
-Visit stores to coach in-store visual merchandising techniques to execute the core VM concepts
-Work with internal buyers and 3rd party vendors to address product needs
-Liaise with internal teams such as buyers, design and marketing to create design themes and plans for window and in-store displays, signage and pricing concepts
-Create and implement build out of in-store fixture displays
-Enhance product presentation
-Adhere to budget constraints
-Provide solutions to problems
-Design window displays
-Cost and plan displays.
-Source vendors and materials
-Decide which props/products will be displayed
-4 + Years of Visual Merchandising experience with a combination of corporate and field responsibilities.
-Design experience, InDesign, Photoshop or other VM software experience
-Strong graphic design, fashion, color skills
-Costing, budgeting and vendor management experience
-Space planning or construction exposure
-Bachelor's Degree or equivalent work experience.

Developing Standards and Tools -

Product Merchandising -

Design and Plan Window and Fixture Displays -

Requirements:

"The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to ‘window-shop’. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer."